WooCommerce Google Analytics Pro vs Free

This comparison document takes a look how WooCommerce Google Analytics Pro ($79) compares to WooCommerce Google Analytics (free).

General Info
	Free	Pro
Basic Site Tracking		*
Universal Analytics
Enhanced eCommerce tracking
Supports Checkout Behavior Analysis	–

The Pro version of the plugin will track general site events and eCommerce events, so no other GA plugins are needed.

Settings
	Free	Pro
Can exclude Admins from tracking
Can exclude shop managers from tracking	–
Use Enhanced Link Attribution	–
Can anonymize IPs?
Can track user IDs?	–
Can enable Google Optimize?	–
Display Advertising support
Tracking Dimensions
	Free	Pro
Product viewed / clicked
Product add to cart
Product remove from cart
Cart quantity changed	–
Cart page viewed	–
Coupon added	–
Coupon removed	–
Checkout loaded
Provided Billing Email	–
Selected Payment Method	–
Checkout completed, goes to thank you page
Checkout completed, doesn’t go to thank you page	–
Manually (admin) created order completed	–
Customer sign in / out	–
Customer viewed account	–
Customer viewed order	–
Customer registered	–
Customer changed password	–
Product review or comment left	–
Order fully refunded*	–
Order cancellation	–
Customer email opened	–

*Google Analytics does not allow for partial refund tracking, so only fully refunded orders are included in refund tracking.

We’d be happy to help out with any pre-sales questions between these plugins. You can submit them here or via your WooCommerce account