How to Set a Maximum Discount for a Percentage Discount Coupon?

Smart Coupons provide a powerful, “all-in-one” solution for gift cards, store credits, discount coupons, and vouchers extending the core functionality of WooCommerce coupons.

This doc article explains how you can set a maximum discount amount for a percentage discount coupon.

Why limit a percentage discount coupon

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For example, to attract more customers, you may run heavy discounts like 70% off but it may turn out to be an overall loss. So using this feature as a trick, you can set the maximum discount a customer will get.

Consider you run a flat 70% off on your store and set the maximum discount to $50 (the amount which you can afford to spend to convert a customer). Looking at the heavy discount offer, a customer will choose to buy a $100 product. But the customer will get the product at $50 and not $30 because the maximum discount is set as $50.

How to set up

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1. Go to your WordPress admin panel. Under Marketing > Coupons, click on Add coupon. You can also modify your existing ‘Percentage discount’ coupon.
2. Under ‘Discount type’, select the ‘Percentage discount’ coupon from the dropdown.
3. Enter the % discount you would like to offer under ‘Coupon amount’ field, say 70. No need to enter percentage sign (%) in the discount amount field.
4. Now, under ‘Max discount’, enter the discount amount you would like to restrict the coupon to, say 50. No need to add currency sign in the Max discount field.
5. Set other restrictions and limits as per your requirements.
6. Publish or Update the coupon.

That’s it.

Will the maximum discount limit be displayed on the coupon

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Under Marketing > Coupons > General tab, if you have enabled the ‘Show on cart, checkout and My Account’ option, the coupon will display the maximum discount limit.