Segment.io Connector

WooCommerce Segment.io Connector allows you track WordPress and WooCommerce activity, and send tracked data to Segment.io

Automatically track:

  • e-commerce events – view product, add to cart, checkout, payment
  • customer activity – registration, logging in, viewing my account
  • site events – view page, comment, view blog post

No coding necessary. No changes to JavaScript / CSS or theme files. No touching PHP or HTML.

WooCommerce Segment.io Connector integrates with Segment.io (http://segment.io/) – an analytics aggregation and relay service. Segment.io lets you send your analytics data to any service you want, without you having to integrate with each one individually.

Segment.io lets you send your analytics data to:
AdRoll, BitDeli, BugHeard, bugsnag, Chartbeat, ClickTale, Clicky, Comscore, Countly, Crazyegg, Crtittercism, Customer.io, Errorception, Flurry, Foxmetricks, Guages, Google Analytics, GoSquared, Heap, Help Scout, HitTail, HubSpot, Improvely, Intercom, Keen.io, KISSmetrics, Klaviyo, Librato, LiveChat, Localytics, Lytics, Marketo, Mixpanel, Olark, Ominture, Optimizely, Outbound, Pardot, Perfect Audience, Pingdom, Preact, Qualaroo, Quantcast, Salesforce, Sentry, SnapEngage, Totango, USERcycle, Userfox, UserVoice, Vero, Visual Website Optimizer, Woopra, Webhooks, without having to integrate with each and every one, saving you a ton of time.

Segment.io stores your analytics data for later use. So if you want to switch between these services, you can do that by flicking a button. No changes required on your website. No manual imports. No loss of data!!

Following events will be tracked by default: 
Registration form seen
New user registered
Logged in
Logged out
Viewed account
Password changed
Address updated
Track post
Track page
Track archive
Track searche
Viewed product
Added to cart
Removed from cart
Viewed cart
Coupon applied
Checkout started
Calculated shipping
Payment started
Completed purchase
Viewed order
Tracked order
File downloaded
Re-ordered
Order cancelled
Commented
Reviewed product

If you are a developer, you can easily track any additional events too. See developer guide


Installation ↑ Back to top

  1. Ensure you have latest version of WooCommerce plugin installed
  2. Unzip and upload the folder ‘woocommerce-segmentio-connector’ to your /wp-content/plugins/ directory
  3. Activate ‘WooCommerce Segment.io Connector’ through the ‘Plugins’ menu in WordPress

Usage ↑ Back to top

How to setup? How to start tracking activities of WooCommerce store?

  1. You need to enter & save your Segment.io’s API key in WooCommerce Integration settings, otherwise no event will be sent to Segment.io
  2. Go to ‘WooCommerce -> Settings’ & look for ‘Segment.io Connector’ link under ‘Integration’ tab.
  3. Put your Segment.io API key in field provided on that page & click ‘Save changes’.

    Segment.io Connector setting
    Segment.io Connector setting
  4. That’s it! Now activities on your site will be tracked and sent to Segment.io.

Developer ↑ Back to top

How to track events from third party plugin?

For tracking any event you need four details:
Event name (required)
Event data (optional)
User ID (optional)
User’s data (optional)

Once you have these, you can use following code in any php file of that third party plugin.

<?php
$event_name = 'sample event';
$event_data = array( 'title' => 'product title' );
$user_id = 5;
$user_data = array( 'dob' => '01-01-1990' );

do_action( 'woocommerce_segmentio_connector_log_activity', $event_name, $event_data, $user_id, $user_data );
?>

Frequently Asked Questions ↑ Back to top

Events are not being tracked. I can’t see any data in Segment.io?
Please check whether you’ve entered & saved your Segment.io API key.

Can I track additional events (from third party extensions)?
Yes, it is very easy to track those additional events which are not tracked by this extension. You just need to call a function with some data. Please refer developer guide for details.

Questions & Support ↑ Back to top

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Already purchased and need some assistance? Get in touch the developer via the Help Desk.

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