WooCommerce Reports

Reports in WooCommerce give you the ability to see your store’s performance from month to month using graphs and stats. It has three sections: Orders, Customers and Stock.

Orders ↑ Back to top

Orders reports allow you to view gross and net sales volume and totals, as well as top sellers, top freebies and top earners. Sub-sections are shown below.

WooCommerce Reports Overview

Note: By default, orders marked Processing, On Hold and Completed are counted as sales.

Sales by date ↑ Back to top

The orders tab starts with the sales by date section – this gives you an idea of the current performance via a sales graph and a few way ways to drill down into data as well. By year, last month, this month, last 7 days, and a custom date range.

The sales graph itself shows the amount of gross sales plotted on a light blue line, the net sales plotted in dark blue , the shipping amount plotted in green, refunds plotted in red, and coupon values redeemed in orange. Hovering over a point will give you the exact figure.

WooCommerce Reports - Sales by Date

Sales by product ↑ Back to top

The sales per product section shows sales per day in a given range, similarly to the overview section:

WooCommerce Reports - Sales by Product

You can select any product from your store to view sales data, and again drill down into by year, last month, this month, last 7 days, and custom.

WooCommerce Reports - Drill Down

Sales by category ↑ Back to top

Just as sales by product works, you can see the sales numbers by categories as well.

WooCommerce Reports - Sales by Category

Coupons by date ↑ Back to top

Again, similar to the previous sections, coupons by date. Showing the discounts in total, number of coupons used, and the ability to filter by coupon, see the most popular coupons, and ones giving the most discounts.

WooCommerce Coupons

Customers ↑ Back to top

The next tab you have is to view customer reports with Customers vs. Guests and Customer List options to further drill down into customer info again by year, last month, this month, last 7 days, and custom.

  • In Customers vs. Guests, customers are paying users who register on your website
  • By consequence, Customer List will only show registered users

WooCommerce Customers Report

Stock ↑ Back to top

Similar to the dashboard widget, stock reports list your low stock and out of stock items as well as the actual quantity left in stock.

WooCommerce Stock Reports

Export CSV ↑ Back to top

Screenshot 2015-03-24 10.47.03

Hidden from browsers without support for the ‘download’ property.

FAQ ↑ Back to top

How do I reset the report? ↑ Back to top

Everything is reset if you delete prior sales orders and then go to the order “Trash” and permanently delete them. Because all sales graphs and sales logs are dynamically generated, you then need to clear your browser cache.

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