Getting Started on the WooCommerce Marketplace

The WooCommerce Marketplace is closed to new developers currently, but existing developers may submit new extensions for review.

These guidelines are provided for:

  • Existing developers, to help you understand the submission process.
  • Prospective new developers, so you can prepare for the Marketplace opening in 2018.

Get to know your future customers ↑ Back to top

People turn to WooCommerce to transform their WordPress site into an eCommerce store. When they want to add complex functionality, they purchase extensions from On average, stores running WooCommerce have 15 plugins, of which 6 are WooCommerce-specific. (Data from WooCommerce Tracker)

Customers purchasing from are dedicated to WordPress and the ethos that comes with it — open source, extendable, customizable.

Our data shows that customers are (Data from

  • Building stores for themselves: 84% of customers are buying extensions for their own stores.
  • Selling multiple types of products, and non-traditional product types: 71% of customers sell physical products, and 90% of customers sell non-traditional products like digital goods, services, memberships, or tickets. Customers typically sell more than one type of product.
  • Taking payments in a variety of ways, often with multiple options: 65% of customers offer a way to pay that isn’t a one-time online purchase, and customers offer 1.5 types of payment methods on average.
  • Spread across many verticals, with a large number in clothing and apparel.
  • All over the world: the WooCommerce user base is spread fairly evenly across North America, Europe, and Asia .

The most successful products on fill a clear need for store builders or developers. To get to know what customers need firsthand:

Types of products we’re looking for ↑ Back to top

We’re open to any product that helps store builders create successful stores.

While you’re thinking about what to submit:

  1. Get to know what we already offer. Browse through the WooCommerce Marketplace and see what’s already available. We prefer submissions that add entirely new functionality or serve specific audiences in new ways.
  2. Know the categories that are already well-saturated. We are more likely to accept submissions in categories where we don’t already have many offerings. These are:
    • Enhancements: Search and navigation
    • Marketing: Social, Email
    • Shipping: Inventory and fulfillment
    • Store Management: Point of Sale, Accounting, and Tax
  3. Think carefully and thoroughly before submitting a payment gateway. Payments are our most popular and full category on We’re not currently looking for new payment extensions, but you can still submit them. Payment extension submissions should include the number of merchants using that gateway, estimated TPV, and a list of what other extensions exist for that gateway. We will not accept additional solutions for the U.S.
  4. Consider what geographic markets you want to serve. The WooCommerce community is global, and developers in niche markets often create more relevant products for their local community. We’re specifically looking to better serve countries outside of the U.S. where WooCommerce is growing quickly:
    • Europe: Spain, France, Germany, Netherlands, Italy, and Poland
    • North America: Canada, Mexico
    • Asia: India, Vietnam, Thailand, Indonesia, Russia, and Iran
    • South America: Brazil
    • Africa: South Africa
  5. Solve a problem for store builders. The most successful extensions solve a problem that store builders face regularly. The best way to find these problems is to talk to store builders and developers through the WooCommerce community. Consider joining a WordPress or WooCommerce meetup in your area!

Additionally extensions must:

Monetization ↑ Back to top

The WooCommerce Marketplace offers three options for monetization:

  • Annual subscriptions purchased on
  • Free extensions with a revenue-sharing agreement
  • Referral agreements

We are primarily looking for traditional extensions purchased as an annual subscription through

If you’re interested in monetizing either with a revenue-sharing agreement or with a referral, you can log your interest on our partners form, but please note that we are not actively reviewing these at this time.

Requirements for submission ↑ Back to top

To submit a product to the Marketplace, you’ll need to create:

  • A fully-functioning product that meets all of our guidelines, including user experience and technical standards.
  • A demo or video walkthrough to showcase the features of your solution.
  • Tools to test your product, like dummy data, if applicable.
  • Marketing content such as a product logo, screenshots, and product page copy.
  • Documentation such as instructions for how to install, configure, and use the product.

Review and launch process ↑ Back to top

Only existing developers currently selling on the WooCommerce Marketplace may submit new products for review.

Existing developers can login using their Vendor Admin and go to Product Submission > Add New to submit new products.

Product Submissions on WooCommerce Marketplace

From there, developers can add the complete details for their product, and can make and save changes at will before submitting. Once a product is submitted, it will be locked until a reviewer has taken a look and added comments.

List of product submissions on WooCommerce Marketplace

Developers can expect a reply from the Marketplace team within 30 to 60 days of submitting a product. Reviewers may provide comments, ask for changes, or reject a submission.

Submissions will go through review on the business, technical, and user experience standards outlined here.

If a product is approved, a representative from the WooCommerce team will set a date to go live with the new product on

Marketplace Developer Agreement ↑ Back to top

All developers selling on have agreed to a standard Marketplace Developer agreement.

Developers selling on the WooCommerce Marketplace agree to:

  • Maintain and update their extensions to keep up with developments in both WordPress and WooCommerce, and to continually add new features for customers.
  • Provide support for their extensions. Support is submitted via and then routed to the tool of the developer’s choice.
  • Manage their own product pages, hosted on
  • Manage their own documentation, hosted on

Developers earn 60% of net revenue for sale of their extension. “Net revenue” means all revenues received by us in connection with a customer’s subscription for the extension, less any amounts for discounts, refunds, reversals, affiliate fees, payment processing fees, and taxes. Payments are made monthly within 30 days of the end of the month.

Developers also enjoy:

  • The official seal of approval from
  • Promotion on the Extensions screen within WooCommerce.
  • Discovery on the official Marketplace, including search benefits from being listed on and
  • Participation in sales and promotions, as determined by the WooCommerce team.
  • Customer feedback through ratings, reviews, and support tickets.
  • Recurring revenue through automatic renewals, high renewal rates, and renewal pricing that is not discounted.
  • Access to other developers selling on the WooCommerce Marketplace.

Stay updated ↑ Back to top

We’re currently only considering new extensions for sale from developers already selling through the WooCommerce Marketplace.

If you’d like to stay updated on when we open up to new developers, sign up here.

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