Google Product Feed – Setting up your feed in Google Merchant Centre

WooCommerce Google Product Feed allows you to produce and submit a real-time feed of products and variations to Google Merchant Center. This article walks you through adding your feed to Google Merchant Centre.

Before you start ↑ Back to top

You need a Google Merchant Centre account. If you don’t have one already, you can sign up here

Configure your Google Merchant Centre account ↑ Back to top

Before you import your feed for the first time you’ll need to make sure that you’ve set up appropriate tax and shipping settings.

If you don’t configure these before importing your feed then the import may fail due to missing shipping / tax information, so it’s easier to get these set up first.

Google will use these to apply appropriate shipping and taxes to your product ads based on the visitor that the ad is being shown to. Both of these can be found in your Google Merchant Centre account in the main left hand navigation.

Get your feed URL ↑ Back to top

Your feed URL is given on the plugin settings page. You can find these in your WordPress admin area by going to WooCommerce » Settings » Product Feeds. The feed URL appears in the Store Settings section as per the screenshot below. Make a note of this URL ( in the screenshot below) as you’ll need it when you set up the feed in Google Merchant Centre.

Note: On some hosts, you may need to use an alternative URL format, see this article for details.

Create your feed in Google Merchant Centre ↑ Back to top

In your Merchant Centre account:

  • Choose Products from the left hand menu
  • Click on Feeds in the sub-menu
  • Click the “+” button below the Primary Feeds header

  • You’ll get a form where you can set up your feed settings
  • Select Products as the feed type
  • Select your target country (and language if your target country has multiple possible languages)

  • Click on Continue
  • On the next step, enter woocommerce.xml as the feed name
    • Note: If you need to set up multiple feeds then the names must be unique, you can actually use whatever name you want here
  • Choose Scheduled fetch as the input method, and click on Continue

  • On the next step fill in the following:
    • woocommerce.xml as the file name
    • Select Daily as the fetch frequency
    • An appropriate fetch time – for most stores this doesn’t matter, but if you run automated updates – or manually update products at a certain type of day then you should set this after that time so that Google are picking up the latest information
    • For the file URL use the URL you noted from the plugin settings page, e.g.,

  • Click  Continue, and the feed will be created, and you’ll be taken back to the feed list

To perform the first fetch of your feed, select the newly created feed, choose the menu in the top right, and click Fetch Now.

Google will fetch your feed – this may take up to 15 minutes to complete

Once Google has fetched your feed, the feed page will show you details of how many products have been imported, and any data issues with the feed. For dealing with data quality (such as missing, or incorrect data), see the support article on setting product data.

Questions & Feedback ↑ Back to top

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