Google Ads by Kliken is excited to provide the first streamlined, automated Google Shopping solution for your store! Below we have outlined the features and tips to help your store succeed. No marketing experience required. Build a campaign in just a few minutes.
Google Ads provides you the ability to create, launch, and manage a Google Ads campaign for your store. You do not need a Google Ads or Google Merchant account. You do not need to create and manage a product feed either! No credit card is required to start, so you can install the extension and start building a Google Ads campaign right away.
1. Installing the Extension
After installing and activating the plugin for your WordPress website, you’ll be asked to Get Started. To sign up, fill out the short form to create your account and password. Next you’ll have to give Google Ads a few permissions to be able to create, launch, and manage a Google Ads campaign. Once you click Approve, you’re ready to start building your first campaign!
2. Building a Campaign
Once you have installed the Google Ads extension and set up your account, you’ll immediately be dropped into the campaign building process. Building a campaign is incredibly easy, and is only a few steps.
Targeting – Select where you want your ads to show.
Categories – Select what categories you want to advertise from your store. You’ll also pick a Google Product Category to help your ads show in filtered searches.
Campaign Review – We’ll scan your store settings and selected categories to check for common errors or policy concerns. We’ll then provide detailed instructions on how to fix these. For example, selling clothing requires that you provide specific attributes such as color, size, or gender. Another example includes tax and shipping settings, which are required in certain countries.
Checkout – After previewing your selections, you’ll pick the perfect budget and launch your campaign.
After a campaign is purchased, we’ll automatically verify and attempt to claim your website. Lastly, Google will do a final review of the campaign’s content. Once approved, product ads will begin showing for people browsing for your products on Google!
3. Managing a Campaign
Managing a shopping campaign is simple, as most of the content is derived from your store’s information. Inside our extension, you can make certain modifications to your target locations, pick a new Google Product category, or change what categories you are advertising. If you want to change the product title or store name on your ads, you can make those changes directly in your store. Campaign changes can be made from the Google Shopping → Manage → Edit (pencil icon) for your Active Campaign.
4. Reviewing Stats
Campaign stats provide valuable insight from how much traffic you’re getting, to how many sales your ads have generated. By navigating to Google Shopping → Dashboard, you’ll be presented with your campaign analytics. You can view stats at the campaign level, category level, or even the product level. This way you can figure out exactly what products may or may not be performing to your standards. Understanding reports can help you fine tune your campaign for the best results!
5. Extension Settings (Advanced)
Advanced options are available should they be required. Cases include changing what store is hooked up to your Google Ads account or changing what website your store is hooked up to your Google Ads account. There are 3 settings under Advanced Options, and they should not be modified unless instructed to do so.
Account ID: This ID is created when you make an account in our system. This is used in combination with the application token to connect your store to our system, allowing us to sync your store with your campaign, track sales from your ads, and much more.
Application Token: This is a unique token generated to connect your account and store to our system. It is used in a similar manner as the account ID and also serves as an extra layer of security for your account.
Google Verification Token: This token is used to help verify your website for Google. The token is installed as an HTML meta tag on your website, and let’s Google know that you are an authorized owner of your website’s URL.
We will look to publish additional help center content, as well as a walkthrough video to make sure users have all you need to succeed. In the meantime, feel free to leave a comment, or reach out to us directly with any questions.
Please be aware that Automattic and our partners Sitewit/ Kliken and Google have access to business metrics for each user so that we can optimize each account. This data includes views, clicks, conversions, cost per click, cost, and revenue.