If you’re considering choosing between Follow-up emails and AutomateWoo, below is a comparison between them as well as a breakdown of the various “triggers” and integrations offered by each extension.
The key difference is that AutomateWoo is more flexible. AutomateWoo allows you to build workflows that are made up of different combinations of Triggers, Rules and Actions . This allows the extension to go beyond email automation, allowing you to update orders based on specific triggers and rules, for example.
AutomateWoo also includes preset workflows so it’s easy to get started with common workflows. You can customize these presets to your needs, or build something completely new.
Refer to the tables below for a fine-grained feature comparison.
Follow-up emails AutomateWoo Preset workflows ❌ ✔️ Automated Emails ✔️ ✔️ Automated Tweets ✔️ ❌ Update Orders ❌ ✔️ Update Customers ❌ ✔️ Create Campaigns ✔️ ✔️ One Off Emails ✔️ ✔️ (can be done with manual workflows) Reports/Analytics ✔️ ✔️ Individual Reports ✔️ ✔️ Public REST API ✔️ ❌ Customer Data Manager ✔️ ❌ Manage/Importing Mailing Lists ✔️ ✔️ Free Email Templates ✔️ ❌ Personalized Coupons ✔️ ✔️ Advanced email time variables ❌ ✔️ Custom Variables ✔️ ✔️ Update Subscription ❌ ✔️ Add/Update/Delete User Membership Plans ❌ ✔️ Add/Remove User Points ❌ ✔️ Custom Actions ❌ ✔️ Trigger order actions (i.e. generate download permissions, resend invoice for subscriptions) ❌ ✔️ Filtering / conditional actions ❌ ✔️
Follow-up emails AutomateWoo Google Analytics ✔️ ✔️ Sensei ✔️ ✔️ WooCommerce Subscriptions ✔️ ✔️ WooCommerce Bookings ✔️ ✔️ WooCommerce Memberships ✔️ (limited) ✔️ Event Calendar ✔️ ❌ WooCommerce Points and Rewards ✔️ (limited) ✔️ WooCommerce Wishlist ❌ ✔️ YITH Wishlist ❌ ✔️ Twilio SMS ❌ ✔️ MailChimp ❌ ✔️ AgileCRM ❌ ✔️ ActiveCampaign ❌ ✔️ Campaign Monitor ❌ ✔️ Mad Mimi ❌ ✔️ Twitter ✔️ ❌
Trigger Follow-up emails AutomateWoo Order Pending Payment ✔️ ✔️ Order Processing ✔️ ✔️ Order On Hold ✔️ ✔️ Order Completed ✔️ ✔️ Order Canceled ✔️ ✔️ Order Refunded ✔️ ✔️ Order Failed ✔️ ✔️ Order Status Changes (supports custom order statuses) ❌ ✔️ Order Status Changes (supports custom order statuses) – Each Line Item ❌ ✔️ Order Created ❌ ✔️ Order Created – Each Line Item ❌ ✔️ Order Paid ❌ ✔️ Order Paid – Each Line Item ❌ ✔️ Order Note Added ❌ ✔️ Order Includes Product from Taxonomy Term ❌ ✔️ Order Includes Product Variation with Specific Attribute ❌ ✔️ After order total is above ✔️ ✔️ After order total is below ✔️ ✔️
Trigger Follow-up emails AutomateWoo After refunded manually ✔️ ✔️ After refunded successfully ✔️ ✔️
Trigger Follow-up emails AutomateWoo After first purchase ✔️ ✔️ After customer purchased more than 1 item ✔️ ✔️ Customer Account Created ✔️ ✔️ After user signs up to a list ✔️ ❌ After last purchase ✔️ ✔️ After customer purchased more than one time ✔️ ✔️ After total orders by customer ✔️ ✔️ After total purchase amount by customer ✔️ ✔️ Customer Win Back ❌ ✔️ Customer Before Saved Card Expiry ❌ ✔️ Customer Opted In ❌ ✔️ Customer Opted Out ❌ ✔️
Trigger Follow-up emails AutomateWoo After coupon used ✔️ ✔️
Trigger Follow-up emails AutomateWoo After downloadable file added ✔️ ✔️ After file downloaded ✔️ ✔️ File not yet downloaded ✔️ ✔️
Trigger Follow-up emails AutomateWoo Cart Abandoned ✔️ ✔️ Cart Abandoned – Registered Users Only ❌ ✔️ Cart Abandoned – Guests Only ❌ ✔️
Trigger Follow-up emails AutomateWoo New Review Posted ❌ ✔️
Trigger Follow-up emails AutomateWoo New Guest Captured ❌ ✔️ Guest Leaves Product Review ❌ ✔️
Trigger Follow-up emails AutomateWoo Before subscription activated ✔️ ✔️ After subscription renewed ✔️ ✔️ After subscription cancelled ✔️ ✔️ After subscription pending cancellation ✔️ ✔️ After subscription expired ✔️ ✔️ After subscription suspended ✔️ ✔️ After subscription reactivated ✔️ ✔️ After subscription renewal payment failed ✔️ ✔️ After a renewal order has been created ✔️ ✔️ Before next subscription payment ✔️ ✔️ Before active subscription expires ✔️ ✔️
Trigger Follow-up emails AutomateWoo Before membership expires ✔️ ✔️ After membership status: Active ✔️ ✔️ After membership status: Free Trial ✔️ ✔️ After membership status: Delayed ✔️ ✔️ After membership status: Complimentary ✔️ ✔️ After membership status: Pending cancellation ✔️ ✔️ After membership status: Paused ✔️ ✔️ After membership status: Expired ✔️ ✔️ After membership status: Cancelled ✔️ ✔️
Trigger Follow-up emails AutomateWoo Wishlist Item on Sale ❌ ✔️ Wishlist Reminder ❌ ✔️ User Adds Product to Wishlist ❌ ✔️
Follow-up emails AutomateWoo Workflow Times Run ❌ ✔️
Follow-up emails AutomateWoo Referral Status Changed ❌ ✔️ New Referral Created ❌ ✔️
Follow-up emails AutomateWoo MailChimp for WordPress – Form Submission ❌ ✔️
Follow-up emails AutomateWoo Birthdays ❌ ✔️ Refer a friend ❌ ✔️ AgileCRM ❌ ✔️