Conversion Tracking Pro for WooCommerce

When an event is fired/triggered by a visitor on your website, Perfect Audience can track that certain event with the help of  WooCommerce Conversion Tracking.

The only thing that you need is the Advertiser ID to configure Perfect Audience with WooCommerce Conversion Tracking. Here are the events you can track in WooCommerce Conversion Tracking:

Make sure that you have checked all the event boxes that you want to track and created these events for your Perfect Audience account in order to track the events.

• View Product

This event is triggered when a visitor clicks on a product and see the product. Suppose that one of your website’s visitor clicks on the following product:

The event is triggered when the product is viewed on a single page:

• Add to Cart

When your visitor adds an item to his/her Cart, WooCommerce Conversion Tracking can track and record this event’s details.

In order to see the tracking details, you just have to visit your Perfect Audience account’s dashboard.

• Initiate Checkout

Similar to the Purchase event, but it is measured immediately after the visitor or potential customer initiates the checkout process. Even if the visitor doesn’t the complete the purchase, you can still use this abandoned product data to re-market to the user and encourage them to complete their purchase in future.

• Purchase

When your customer places an order the event is called a Purchase. You will also be able to track all sorts of purchase events with the help of WooCommerce Conversion Tracking.

• Complete Registration

This event is triggered when any visitor completes a sign-up process on your WooCommerce website. You can also track this event if you check the Complete Registration radio box.

In order to track these events, you will have to create these events in your Perfect Audience account.

Create an Event

After having logged in to your Perfect Audience account, you will see the following screen:

Next, place your mouse on Manage and you will get some options right away.

Select Create Audience from the menu and you will get some fields to create an event.

Set an Audience Name and then click on Event. 

When you click on Event, you must put a value for an event name. Here is a table of each event’s name and value:

Suppose, we want to track Add to Cart event. To do so, type the value “AddToCart” in the blank place as demonstrated by the red arrow below:

Now, click on Create Audience button and you are good to go! You can check the track report when you visit the Perfect Audience dashboard. Here are a few events from the Dashboard:

You can also get more details of the events by selecting a certain event. Say, you select the Add to Cart Event.

Now, you will be taken to this screen which includes the detailed information of the Add to Cart event:

N.B. It will take a few days to get all the data about an event when it is fired.

Bing is a search engine just like Google. Although it is not as popular as Google, people still use it for certain information. So, marketers often utilize this platform to run paid campaigns.

WooCommerce store owners might also want to run search or display ads on Bing. However, tracking conversion becomes an issue. Not everyone can add tracking codes for WooCommerce stores. Sometimes, developers take hundreds of dollars just to add few lines of code snippet.

If you are not a developer and not sure how to do it, you can use WooCommerce Conversion Tracking to integrate Bing Ads with your WooCommerce store. After adding the tracking, you can send conversion data to your Bing Ad platform and see how your campaigns are performing on your WooCommerce store.

To add UET tag in your site, at first, you need to go bing ads account and then follow these steps-

Navigate to Conversion tracking → UET Tags→Get Started

Click ”Create UET Tag” after clicking ”Get Started” . Now you need to give UET tag name and description and save this information.

A Pop-up will appear with an ID and Javascript code when you save your information. If you don’t use WooCommerce Conversion Tracking you need to copy Javascript code into every page of your site.

If you use WooCommerce Conversion Tracking, you just need the ID and copy that for using in WCT.

To use this ID, you will go to dashboard of your site.Now go to WooCommerce Conversion settings to activate bing ads tracking.

Go to WooCommerce → Conversion Tracking → Activate Bing Ads

Now, Paste your Bing Ads UET Tag ID in ”UET Tag ID” box and save the change. Your (Microsoft Advertising ) Bing Adsconversion tracking will be activated.

Events for Microsoft Advertising (Bing Ads)

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Once you have activated your bing ads conversion tracking, you can create your conversion goals or events. And WooCommerce Conversion Tracking can help you by activating event from WCT Settings.

How to Create Conversion Goals in 
(Microsoft Advertising )Bing Ads

You can easily create conversion goals from Bing ads dashboard.Follow these steps to create your goals or events.

Go to Conversion Tracking → Conversion goals → Create Conversion goals

 

Give A name of your goal on this page like, ‘Purchase’. Now, select your goal type. If your goal is ‘purchasing something’, you can choose ”Destination URL” .Click ‘Next’ to complete your settings.

 

You have to choose your destination URL, scope, revenue value, count, conversion window and UET tag as required.

Destination URL – which URL fire as your conversion, will be provided here. URL can be set as begins with or equals to or contains.

Scope – For which ads account, you want to set goals.

Revenue value – Set your purchase price value here to get conversion value.

count – How do you want to count the conversion ,you will select here.

conversion window – Set your conversion tracking period here.

UET tag – Select which UET tag will follow this event or goals.

Check the below image to get an idea.

 

 

‘Save‘ details to create your conversion goals.

Activate Bing Ads Events on WooCommerce Conversion Tracking

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To start event tracking using WCT, you need to go your site dashboard and follow this navigation.

Go to WooCommerce → Conversion Tracking → Bing Ads 
→ Events → Click ‘Purchase’→ Save Changes

Custom Conversion Tracking for WooCommerce

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The WooCommerce Conversion Tracking custom integration setting is important if you want to configure other social media platforms with WooCommerce Conversion Tracking. The procedure to configure other social media platforms is same. We assume that you want to configure Facebook manually. But how could you do it?

Successful Order Custom Integration Setting

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Turn on the toggle button for Custom channels from WP Admin Dashboard → WooCommerce → Conversion Tracking→ Integrations→ Custom.

Collect the JavaScript tag API from Facebook’s developer page.

	<!– Start Facebook Pixel Code –>
	<script>
	!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
	n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
	n.push=n;n.loaded=!0;n.version=‘2.0’;n.queue=[];t=b.createElement(e);t.async=!0;
	t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
	document,‘script’,’https://connect.facebook.net/en_US/fbevents.js');
	fbq(‘init’, ‘**********’);
	fbq(‘track’, ‘PageView’);
	</script>
	<noscript><img height=“1” width=“1" style=“display:none”
	src=“https://www.facebook.com/tr?id=**********&ev=PageView&noscript=1"
	/></noscript>
	<!– End Facebook Pixel Code –>

view raw gistfile1.txt hosted with ❤ by GitHub

N.B. Enter Your Facebook Pixel ID instead of the asterisks(*). 

After that, copy the script tag and paste it into WooCommerce Conversion Tracking’s Successful Order field:

Now, copy this piece of code:

fbq('track', 'Purchase', { });

Next, paste this code right there where it is marked by the red rectangle:

Now, put dynamic values in between the curly braces according to what you want to track. Here are some dynamic values: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name},{order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}

You must separate these values with commas. Take a look at the following screenshot:

Click on Save Changes and you are finished with the custom successful order event. This method is more or less same for the other social re-marketing platforms.

Registration Scripts Custom Integration Setting

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Suppose that we want to track visitors’ registration events on Facebook manually. But how could we do that?

Copy and paste the following code into WooCommerce Conversion Tracking:

	<!– Start Facebook Pixel Code –>
	<script>
	!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
	n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
	n.push=n;n.loaded=!0;n.version=‘2.0’;n.queue=[];t=b.createElement(e);t.async=!0;
	t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
	document,‘script’,’https://connect.facebook.net/en_US/fbevents.js');
	fbq(‘init’, ‘**********’);
	fbq(‘track’, ‘PageView’);
	</script>
	<noscript><img height=“1” width=“1" style=“display:none”
	src=“https://www.facebook.com/tr?id=**********&ev=PageView&noscript=1"
	/></noscript>
	<!– End Facebook Pixel Code –>

view raw gistfile1.txt hosted with ❤ by GitHub

N.B. Collect this JavaScript tag API from Facebook’s developer page. Enter your Facebook Pixel ID instead of the asterisk marks(*). This rule is same for other social media re-targeting platforms.

Take a look at the screenshot:

Now, copy this line of code ( you can find it in the same developer page of Facebook):

fbq('track', 'CompleteRegistration');

Paste the code right there as denoted by a red rectangle in the screenshot below:

Next, hit Save Changes button and you are done with configuring the Registration events manually.

N. B. In either of the cases, you must add the Facebook Pixel ID or the unique ID of the concerned social media re-targeting platform you are using. Here is a screenshot for a comprehensive understanding:

You have to replace the asterisks with your Facebook account’s Pixel ID right there where it is marked by the red arrows.