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The Minimum Advertised Price extension lets you easily configure a minimum price for your products and hide the regular price until the customer takes an action: whether clicking “Show Price” or adding the product to their cart. Once the action has been taken, the actual product price is revealed, along with the savings if desired. With Minimum Advertised Price, resale price maintenance is now possible for your WooCommerce shop! View a demo of this plugin to see it in action.
Note:This product has been retired and is not for sale. Documentation is no longer being updated.
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The first step in configuring product minimum advertised pricing is to decide whether you want the actual price to be displayed in the cart only, or in the cart / on gesture. This is configured along with a couple other options, under WooCommerce > Settings > Products — scroll down to: Minimum Advertised Pricing Options:
Display Actual Price – Where to display the actual product price:
In Cart Only – Show the product price only after being added to the cart
In Cart/On Gesture – Show the product price after the customer clicks a ‘See Price’ button/link, as well as in the cart
Minimum Advertised Price Label – Set the text displayed next to the strikethrough minimum advertised price on the loop/single product pages
Show Savings – When enabled the savings (difference between minimum advertised price and actual price) will be displayed in the cart and/or on gesture
Price Displayed to Search Engines – Determine which pricing should be included in the structured data for the product; show the minimum advertised price (recommended), your store’s regular price, or no price*.
Note that if you opt to show no price the Offers mark up in your structured data will be removed, as price is required for this. The rest of the product markup will remain, so rich snippets can still be shown.
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A minimum advertised price can be set for simple products or product variations. The MAP settings can be found with the standard pricing options under “Product Data” (This is the price that will have the strikethrough and the regular price will be shown upon gesture or in cart):
Setting a Minimum Advertised Price
For product variations, the MAP field can be found in under “Variation” within the Product Data:
Variable Minimum Advertised Price
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On the frontend the minimum advertised price plugin affects the shop/catalog, product page and cart by hiding the product regular price and showing only the minimum advertised price (with a strikethrough and some configurable text) until added to the cart.
You can view screenshots below, and view a demo of this plugin to see it in action.
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In the shop/catalog pages the actual product price is hidden and the MAP price and pricing label are displayed:
When the display actual price setting is configured to “In Cart/On Gesture” a “See Price” button is added:
Clicking “See Price” pops up a dialog with the actual price and optionally the savings, and an “Add to Cart” button for simple products:
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Similar to the shop/catalog pages explained above, on the product page the actual price is hidden and the minimum advertised price is shown with a strikethrough, a label “See price in cart” and optionally a “See Price” button/link. For variable products the “See Price” action will be shown after a product is configured:
Clicking “See Price” shows the pricing dialog with the minimum advertised price, actual product price, savings (if configured), and an “Add to Cart” button:
↑ Back to topQ: Why isn’t the “See Price” action shown on the shop/catalog pages for products when prices are shown “In Cart/On Gesture”?A: The “See Price” button can’t yet be shown on the shop/catalog pages for variable products as is done for simple products, simply because the variable products needs to be configured (color or size, etc selected) and this information isn’t available on the shop/catalog page.
Instead, the minimum advertised price is shown with a strikethrough, and the “See price in cart” label is displayed, encouraging the customer to go to the product page and add the product to the cart. On the product page the “See Price” action will be shown once the product is configured, as shown in the sample screen shot above.
When the display actual price setting is configured to “In Cart/On Gesture” a “See Price” button is added:
Clicking “See Price” pops up a dialog with the actual price and optionally the savings, and an “Add to Cart” button for simple products:
Clicking “See Price” shows the pricing dialog with the minimum advertised price, actual product price, savings (if configured), and an “Add to Cart” button:
